Reputation Management: Making Lemonade Out of Lemons

My advertising agency works with a several clients in the hospitality industry and a few plastic surgeons. I can tell you that online review sites can be both awesome for business and terrible. Definitely a double edged sword, review sites like Yelp, CitySearch and Google Places can either build or destroy local businesses. I LOVE this photo of what a cafe did to attract business from a negative online review. Talk about a great way to handle bad reviews! Reputation management is so important in today’s market. If you have questions about how to better handle your business’ online reputation call me and I’d be happy to share with you how we help our clients with this necessary evil.

-Robin