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Asking Your Customers: How Did You Hear About Us?

August 27, 2012

Trying to Attract New Customers Using the Wrong Tools Won’t Get Your Business Far

Who can afford to not make their marketing budget work hard for them? Check out this article we found by Kevin Stirtz who has traveled the world to help organizations and businesses increase revenue and profits bys improving customer loyalty. -Kiri

If you have a small or large marketing budget, here are some tips to make your marketing work better and to help you monitor it.

1. Establish a budget and commit to it. Consider this as important as your rent or payroll. Don’t make it a low priority unless your revenue and profitability are low priorities.

2. Decide what you want to say and whom you want to say it to. Keep the message simple, clear and concise.

3. Decide if you want to increase awareness for your brand or if you want a direct response. These are two DIFFERENT goals and they require different tools and strategies.

4. Remember your goal is EXPOSURE. You want to expose your market to your message as often as you can within your established budget. So spend your marketing dollars to buy this exposure as effectively as you can.

5. Stick to it for a reasonable amount of time. Don’t quit after a couple months. Give it time to work.

6. Get feedback from customers, friends, business associates, employees. Try to find out WHO is seeing your message and HOW they are seeing it. Always be willing to tweak and tune it as you go, based on feedback.

7. Watch your revenue and your new customer activity. Does it go up or down as you implement this marketing?

Remember, they key to getting more customers is to let more people know who you are, what you can do for them and why they should consider doing business with you. Focus your resources on making sure your potential customers know you and remember you. Then they will consider doing business with you. If you focus too much on tracking, you can end up wasting time and money on efforts do not build your business.

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