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Social Media Tips for Business Owners and Brand Managers

June 21, 2012

As we know social media is an inherent part of our professional lives these days. It can take mere minutes to set up a Twitter or Facebook account but it can take a long time to create a sustaining fan base for your business’ social media channels.

There aren’t many books with universal answers to creating a strategic plan for how to develop a social media following. One of the ways to educate yourself is to begin following businesses and brands who have created successful social media communities. Even big companies like Coca Cola and Proctor and Gamble have had to experiment with social media.  At Thrive Advertising, we pride ourselves on ensuring that we stay students of social media marketing. Just when you begin to think you’re an expert Facebook changes the game… so we make it a point to stay fresh, innovative and now.

If you’re new to social media marketing or have been doing it for awhile but feel you need a couple tips to help improve your community below I share 4 tips with you for making the most of your business’ social media.

1)      Start a Conversation: Treat any social media outlet like you’re having a two-way conversation. You want to be able to engage your audience in a way that is not all about you and your business. You don’t want to be like so many businesses that use their social media as a way to bombard their readers with promotions and ads. Social media is a telephone not a megaphone!

2)      Humanize: It’s easy to update your page with generic news but to actually try to forge a connection with your audience, post relevant news that is useful or unique to your readers. Updates that show that you are not just regurgitating the latest news feed from your iPhone will go a long way.

3)      Sync: People like consistency. A big mistake that people make when trying to start a social media campaign is overloading on platforms that they ultimately cannot keep updated. Thus, the best solution is to sync as many as of the platforms as possible; Facebook with Twitter, LinkedIn with Twitter, etc. Don’t bite off more than you can chew because an inactive social media channel is detrimental to your brand… which leads me to the last tip…

4)      Frequently Update: Inactivity is the death of any business page. Having a simple schedule of when to post to keep your page updated is a must. Even simple updates will ensure that your audience knows that you are engaged in your own conversation. Try using a social media dashboard like Hootsuite that will allow you to manage your social media channels all in one place. It will make your life much more organized. You can schedule future tweets, posts, etc all

Do you have any social media marketing tips that you’d like to share? We’d love to hear your ideas. Post a comment below.


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