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Social Media’s ROI

June 27, 2011

 Business owners are always curious about ROI (Return On Investment) when advertising. The question has been coming up more frequently as Social Media has become part of the marketing mix. Now that people are assured that social media is here to stay agencies are helping businesses figure out how to make it work for them. So the question is “How do you measure the ROI of Social Media?” Sean O’Driscoll of Ant’s Eye View asks you “Have you ever asked what the ROI is on the desk phones you provide for your employees? What about your cell phone? Ever wondered what the ROI is on that?” I’m guessing you haven’t asked yourself that question because you know that you need these to communicate with your customers. Well, Social Media is just that! A way to communicate with your customers. Businesses need to set up their profiles so they are able to communicate back with customers and build online relationships.

So now what? Do your research! Find out how to effectively communicate with your customers and build an online community through Social Media. You can find this on one of our previous blogs here!

Next find someone who can help you set up your Social Media accounts. You want to make sure you have someone with experience in the field so that you can get started correctly. Also they can give you an idea of what you should be tweeting or posting.

You can read the whole article about Social Media ROI here. Also know that you can always contact Thrive and we can get you started on the right foot! Also follow us on twitter and facebook.

-Kiri

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