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Quality Videos For Pennies

May 31, 2011

Here at Thrive we make sure to get you the very best quality and price in creating videos for your company. However, if funds aren’t allowing, it is still possible to create your own videos for cheap. Imedia Connection posted an article with 5 tips to help you pinch your pennies and still create quality video.

Tip 1: You don’t need to shoot video to make video

Ever heard of a slide show? Not everyone is familiar with how much they have actually evolved. “Today’s automated video products not only assemble video segments and photos and provide camera transitions and music, but also provide customized messaging and graphics based on product data as well as “TTS” or “concatenated human voiceovers” for custom narration on an SKU basis. Importantly, these videos can be produced automatically through data-feeds or APIs, stitching together assets into videos in a second.”

Tip 2: You don’t need to edit video to update video

Many video suppliers provide real-time video updates.  “The second a price or image changes within your database, that information changes within your video. That’s because this video is rendered “on the fly,” rather than pre-produced. This solves issues with changing product data. Now videos are always current without reproduction.”

Tip 3: Websites aren’t the only destination for product videos

You can push an entire inventory of videos through banners. “Such banners allow consumers to browse products within the banner and click to propagate video without leaving the site they’re on.”

Tip 4: Syndicating video increases SEO — this is called VSEO

The top place to post is YouTube. “Other services, such as TubeMogul, can automate flat-file syndication to other video destinations.”

Tip 5: Mobile video is growing, and will continue to do so

The next step is to make your video mobile. “This requires hosting flat files (like 3GP) or having an HTML5 player for “Flash emulation” (for iPhones and iPads). The new Android 2.3 platform will play your videos as they exist now in Flash without flat files. Display QR codes in advertising to let consumers directly access your mobile videos. Video is perfect for mobile because entire product presentations can be delivered without requiring consumers to “thumb around” information.


Let Thrive know if we can help you create a video!

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