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Nielsen Media Trends Report

April 24, 2011

Nielsen has released their “State of the Media Trends in TV Viewing – 2011 TV Upfront” report and I’ve got to say, it’s pretty interesting! We’ve shared on our blog before how social media has impacted television viewing as well as the impact DVR’s have had on live viewing. In this report, we learn that 38% of households in the US that have televisions, also have a DVR. That is a huge chunk! Consequently, the average American watched 2 hours and 21 minutes of time shifted TV per week.

Of course in this day and age, television is not the only medium used for us to watch shows or programs. In January 2011, 143.9 million Americans viewed video online, spending an average of 4 hours and 39 minutes viewing video on Pcs/laptops.

If you’re inquisitive like me, you may be wondering if they have managed to calculate who is viewing from a mobile device and how often? Since last year, mobile video viewing has grown 41%! That is another huge chunk! Not surprisingly, the biggest group of people viewing on their mobile device are teens 12-17 years old, averaging about 7 hours and 13 minutes per month.

A lot of people are also hopping online to visit TV network/broadcast media sites. In fact, 49% of people who visit social media and blog sites will do just that! It is kind of fun to see that even with all these new innovative broadcast mediums, they all end up being interconnected and work together; a marketers dream!

Some fun facts about our viewing tendencies, don’t ya think? How do your TV viewing habits measure up?


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