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SEO for the Entrepreneur

April 13, 2011

 

We’ve learned here at Thrive the importance of Search Engine Optimization. It is imperative. Any business can benefit from the SEO effect, but especially a new business. Every little detail counts and you have to do whatever it takes to get people to pay attention to your business. So, take a look at these tips that I came across on the Entrepreneur.com blog:

1.      Expand your site. Just having a website isn’t good enough anymore. As consumers become more accustomed to viewing higher-budget sites, owners need to up their ante.

2.       Choose keywords carefully. You’ll want to choose keywords that are both relevant to your business and focused. For instance, choosing “small-business accountant” will be expensive and won’t likely net you much in the way of sales. But choosing the keyword phrase: “women-owned small business accountant in Raleigh, N.C.” will likely deliver more plentiful and less expensive results.

Include relevant keyword variations, singular and plural versions and, if applicable, seasonal or colloquial terms, alternative spellings, synonyms and product names. For help figuring out which to choose, try Google AdWords’ keyword tool.

3.      Code in keywords or phrases. Once you’ve nailed down a few choice keywords, make sure they’re both in the site’s copy and embedded in its source code. Doing so will improve your site’s Google quality score.

4.      Write relevant ads. Include keywords and other enticing attributes about your company or products along with special promotions or available discounts. You should also include a call-to-action such as “buy,” “sell” or “sign up” to encourage shoppers to click through.

5.      Customize landing pages. For even more traction, create landing pages specific to your chosen keywords rather than direct shoppers to your site’s homepage. After all, the last thing you’ll want to do is pay for someone clicking over to your site from Google or Bing just to have him get confused, get lost or worse, leave your site unhappy because they couldn’t find what they wanted.

6.      Keep testing. To ensure that you’re on the right track, test out variations of keywords, phrases or ad copy. One keyword, for instance, might yield more click-throughs, while another could generate fewer clicks but more purchases.

Aren’t those great? We think so. If you want to see the full article you can find it here. As always, if you have any questions, don’t hesitate to ask, we are happy to share our experiences and insights with you!

-Stasia

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