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The Mommy Blogger/Advertiser

February 18, 2011

Just as quickly as blogging entered the scene, so did the advertising that goes with it. Mommy bloggers across the U.S have turned into regular marketing machines! For example if you have not found Stephanie Nielson’s blog, please read a little bit when you get the chance. She appeared on Oprah sharing her story of a horrific plane accident that she and her husband were in. It left her visibly scarred and turned her life upside down. She blogged before the accident, and she still blogs now, but it may look a little different. With so many people following her blog (many Moms find her stories inspirational and encouraging), advertisers and marketers have used it to market their products. Giveaways are a great way of doing this.

Now, on to the whole reason I’m sharing this with you. Apparently Toyota has recently offered Mommy bloggers a $10 gift card in exchange for a positive post about Toyota and their vehicles. The article, found here, shares the email sent to Mommy bloggers:

 “It’s a big deal for Toyota since this has affected their reputation heavily and they had a lot of negative stigma around their brand as of late, and we’re helping to spread the positive news:

I need you to:
Write a post about the report & good news
In the post, link to a few of the articles or videos below
If possible, share on social networks or “thumbs up” the YouTube videos.”

Many Mothers are unwilling to participate or accept the $10 gift card because they believe it is not marketing, it is an effort to bury bad press. Agree or disagree?

There is no doubt that Mommy bloggers can effectively market products (which is why I shared Stephanie Nielson’s blog with you) but where is the line drawn? Let us know what you think and to all you Mommy bloggers out there, keep up the good work!

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