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Media Buying: What Does a Media Buyer do?

February 4, 2011

How can a media buyer save your business advertising dollars? We get asked this a lot. So we decided to give you a simple explanation as to what we do and how we can help your business invest their advertising dollars more effectively.

We believe in the K.I.S.S. theory. Keep. It. Simple. Stupid. So below are the commonly asked questions about “what we do.”

Q: What does Thrive MAINLY do?

A: Our biggest focus is media buying. We are media buyers.

Q: What is a media buyer?

A: A person who buys airtime and ad space on your business’ behalf.

 Q: Why would I use a media buyer instead of buying airtime/ad space myself?

A: The best analogy we give is it’s like taking someone who used to sell cars with you to help you buy a car. A former car salesman knows the ins and outs of getting the best deal for your investment. We are former radio and television sales people. We had a backstage pass to the media sales industry that gave us hard won secrets into how to get the most bang for your advertising buck.

 Q: How much does our media buying service cost?

A: NOTHING.

 Q: How does Thrive make money then?

A: Any time a business buys airtime or ad space a salesperson from the company receives commission. When a media buyer buys the airtime or ad space, the media buyer receives the commission. The industry standard is 15%. So whether you buy directly from a media outlet or buy through us there is an inherent 15% commission built into the cost of the advertising buy. It’s a simple decision…would you rather a salesperson (who represents one company with a budget they have to meet) make recommendations on where you spend your ad dollars OR would you rather have an impartial, unbiased media buyer who knows ALL forms of media help you make your advertising decisions?

 Q: What else can you do to help my business get the most for our advertising dollars?

A: We hold the media entities accountable for what they sell you. For instance, in Seattle we rarely have sunny days. What if you bought a commercial in American Idol and the station sold you the commercial based on the fact that X amount of people were going to be watching the show. BUT the sun came out, so only half as many people watched the show because the other half were at Alki soaking up the rays… What do you do? Well, we know. We require the station to make up the missed viewers. Do you know how to do that on your own?

Call us to set up a coffee meeting. (425) 572-0978 or email Robin directly Robin@thriveadvertisingco.com

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