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The Super Bowl

February 2, 2011

The Super Bowl is always highly anticipated for all those involved. The teams are working hard to prepare for the big game and fans are doing just as much preparation for the big Super Bowl party! And yes, you’re right, marketers are working even harder! (I knew you saw where this was going). Advertising in the Super Bowl is the ultimate in brand exposure! As you may have guessed, it does not come cheap. I’ve gathered some stats from 60secondmarketer.com just to satisfy your curious minds J

  • Last year, 98.7 million viewers tuned in to the Super Bowl

 

  • A 2011 Super Bowl ad can be yours for $2.5- $2.8 million

 

  • For the past two decades, Anheuser-Busch has spent $311.8 million on Super Bowl airtime

 

  • General Motors, who has spent $80.5 million for past airtime will not be advertising in this year’s Super Bowl

 

As you can see, it can get quite pricy, but Super Bowl ads seem to always be the best! We look forward to tuning in and seeing all the creative strategies that advertisers come up with. Will you be watching?

Call us if you’d like to advertise your business in next year’s Super Bowl!

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