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Learning to Work with Bloggers

January 26, 2011

Our team went to a great conference today called Working With Bloggers (#WWB). We had the pleasure of hearing from a panel of experts which included the following online media rockstars:

SALLY FARHAT KASSAB Kassab is a regular contributor to iVillage, an NBC Universal digital media company, where she covers health and parenting. In her journalism career, which spans 15 years, she has been editor-in-chief of a magazine, a news reporter at one of the largest newspapers in the country, and author of a 500-page guidebook. She is the former editor of Seattle Bride.

CHRIS PIRILLO launched Lockergnome and is building Gnomedex, a blogosphere conference. He publishes a personal blog and lifecast to tens of thousands of viewers. He is a former monthly columnist for CPU Magazine, and has authored books on business and technology. Chris has also produced weekly video segments for

CASSANDRA LAVALLE is the editor behind the style blog coco+kelley where she explores trends in fashion, decor and entertaining. Coco+kelley has been recognized by editors at Martha Stewart, House Beautiful and Sunset Magazine, and was honored to be listed on the London Times 50 Best Design Blogs.

2MORROWKNIGHT on Twitter, is a new media journalist, conservationist, marketer, activist, and supporter of nonprofits who blogs for the Huffington Post and Opinion Editorial. He has appeared on CNN and FOX, and his work has also appeared in Buzzfeed, The Stimulist, Womentality Magazine and Essence. com. He has lectured at leading colleges and universities, including Morehouse, Spelman, and Emory University.

The point of the class was to teach media people how to best approach bloggers and social media mavens. They collectively shared 10 bits of wisdom of how to best approach them based on the most common mistakes people make when approaching them with story ideas. I’ve recapped them below:

  1. Don’t dictate how a story should be written, told or shared.
  2. Don’t lie. Ever. No exceptions.
  3. Keep your pitch short.
  4. Ask their opinion.
  5. Ask if they are interested.
  6. Press releases that are long (more than 1 paragraph) and attachments take too much of their time.
  7. Know your blogger and their audience BEFORE sending an email pitch.
  8. Be personal. Get to know bloggers. Immerse yourself in their communities.
  9. Give them the product/service to allow them to experience it first hand.
  10. Bloggers love original content. If you can offer them an exclusive, do it. Make them feel special.

 We learned a lot from these great panelists. Thank you to all of you for taking the time to share your wisdom with us.


By the way, I write a blog for MOMpreneurs! Would love for you to check it out here.

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