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American Idol’s Shift to Thursdays Should Ensure Win for Fox

November 23, 2010

American Idol’s Shift to Thursdays Should Ensure Win for Fox

American Idol is changing it up from airing Tuesday/Wednesday to Wednesday/Thursday. The reason for the change? Fox saw that other networks have lost steam on Thursday nights. According to mediabuyerplanner.com “…even if the show sinks by more than a third in ratings, it will still be the top show on TV and would handily win Thursday nights.”

This is a smart shift for FOX right now since they have seen a 17% decline in viewership among adults 18-49 from last year. Having their AI on Thursday nights will guarantee a win for the FOX network.

Do you think this is a good move for FOX? To read the whole article click here.

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