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It’s About What Their Customers Do…

November 18, 2010

“It’s not about the product they are most famous for (Fiskars makes the orange-handle scissors you most likely have in your desk). It’s also not about any of the other crafting products they make. It’s about what their customers do with those tools — celebrating and sharing memories with their family and friends. It’s about supporting the conversation around their customer’s love and passion for scrapbooking.”

http://www.talentzoo.com/news.php/Passionate-People-Build-Passionate-Brands-That-Attract-Passionate-Customers-/?articleID=8608

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