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‘Office’ Politics: NBC Leads Rivals In Upscale Appeal

November 12, 2010

 ‘Office’ Politics: NBC Leads Rivals In Upscale Appeal

Even if NBC’s ratings are not as strong as other networks is can still claim to be the most “upscale” network. As Media Post reports with overall ratings among 18-49 this season NBC is leading for adults living in homes with incomes over $100k with a 3.7 rating.

NBC’s “The Office” and “The Apprentice” have higher upscale indexes than all other prime-time network shows. That’s according to a demo of adults 18-49, with incomes of $100,000 or more.  A 100 index represents the average concentration of 18- to-49-year-olds, living in homes with a $100,000-plus income. So if a show indexes at 123, that means that adults 18-49 are 23% more likely to have incomes of $100k or more. To read the whole article click here.

Below is a list of some of the $100,000 indexes:

  • The Office: 148
  • The Apprentice: 146
  • Glee: 143
  • Modern Family: 142
  • 30 Rock: 141
  • Outsourced: 139
  • Parenthood: 131

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