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School Sells Ad Space On Letters Sent Home To Parents

October 2, 2010

 By Ben Popken 

http://consumerist.com/2010/10/school-sells-ad-space-on-letters-sent-home-to-parents.html

“A MA elementary school is selling ad space on the backs of permission slips and notices sent home to parents. It’s better than another bake sale, say officials, who have pledged to keep the advertising appropriate for families. No ads for alcohol, tobacco, political causes or tattoo parlors will be allowed. Is this any different than ads in the back of yearbooks? Or one more tumble down the slippery slope of commercial encroachment in our public schools? Take our poll and sound off in the comments.”

Kiri’s Opinion: Well, I should say I vote yes because I work for an ADVERTISING agency… but in this particular case I have to say ENOUGH IS ENOUGH! We are already bombarded with ads everywhere we look…our TVs, phones, computers, transportation, etc. Notes to parents are over the top in my opinion. There has to be a better solution for businesses that are trying to reach parents. Perhaps local business owners could sponsor one of the athletic teams, help pay for yearbooks, field trips, etc. There must be a more positive way to reach these families. Advertising on permission slips may actually have  a negative impact on businesses as many parents would find it irritating.

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2 Comments leave one →
  1. October 2, 2010 11:51 am

    It might be okay to advertise local events, e.g. bake sale, local fete, charity auction as schools can quite often be the centre of a local community, especially for parents. But products and services may be going a little far. Keep it tasteful!

    • October 8, 2010 3:03 am

      Agreed jk73! bake sales, charities events, definitely! 🙂
      Robin

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