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Online Americans View 3.6B Ads in July

August 19, 2010

Published on August 17, 2010 Share

During the month of July, 178 million U.S. internet users watched video content online. They watched an average of 14.7 hours per viewer for the month, and a total of 3.6 billion ads, per comScore.

Facebook jumped from the fourth place in terms of unique viewers in June to third place in July, with 46.57 million unique viewers. Facebook narrowly beat Microsoft Sites, which had 45.56 million unique viewers for the month. Vevo, ranked third in viewership in June, dropped to fifth, with 43.91 million unique viewers.

Google Sites, driven mostly by YouTube viewing, was the top online video content property, with 143.2 million unique viewers. Yahoo Sites ranked second with 55.1 million.

3.6B Ads

Americans viewed nearly 3.6 billion video ads in July, with Hulu generating the highest number of video ad impressions at 783 million. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 452 million ad views, followed by BrightRoll Video Network (248 million) and Microsoft Sites (232 million). Video ads reached 44.5% of the total U.S. population an average of 27 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 27.9 over the course of the month.

Viewing time of online ads averaged 0.4 minutes, per comScore. Online video ads accounted for 9.8% of all videos viewed, and for 0.9% of all minutes spent viewing online video.

Vast Majority of Online Americans Views Online Video

The report found that 84.9% of the total U.S. internet audience viewed video online during the month. The average duration of content viewing was 4.8 minutes.

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