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July 10, 2010

“Consumers see value in loyalty programs, but they expect marketers to understand them better and deliver more relevant and valued offers. Deeper engagement and personalized contact drive loyalty, no mass blast communications and gimmicks.”

52% are influenced to buy because of loyalty programs

58% want more relevant offers and individualized deals

70% want more discounts and savings incentives

Copied from Deliver Magazine
Source: Deliver Magazine “Leading Loyalty: Feeling the Love from the Loyalty Clubs,” 2010 CMO Council

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