Skip to content

DON’T RUIN YOUR RELATIONSHIP

July 10, 2010

“Consumers see value in loyalty programs, but they expect marketers to understand them better and deliver more relevant and valued offers. Deeper engagement and personalized contact drive loyalty, no mass blast communications and gimmicks.”

52% are influenced to buy because of loyalty programs

58% want more relevant offers and individualized deals

70% want more discounts and savings incentives

 
Copied from Deliver Magazine
Source: Deliver Magazine “Leading Loyalty: Feeling the Love from the Loyalty Clubs,” 2010 CMO Council
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: