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Wake Up, Marketers. Why companies aren’t marketing to Hispanics…

July 9, 2010

Below is a copy of an article we read in Deliver Magazine. I think it’s valuable information and fitting with the blog we just wrote.

“Wake up, Marketers. You say you recognize Hispanic consumers’ growing influence. Still, more than half of you don’t market to Latinos in Spanish, and 82 percent have no plans to begin or increase efforts aimed at Hispanics. What gives?”

“Why companies aren’t marketing to Hispanics?”

38% don’t feel the ROI would be justified

29% feel current marketing is effective

21% don’t have the budget

2% lack language/culture familiarity

2% don’t know where to begin

Don’t know where to begin? Call Thrive, An Advertising Company. We can share ideas with you on how to effectively reach a new demographic of customers. We will help you plan your Hispanic Marketing for any market across the country. Call us today to schedule a time to chat. The coffee is always on us.



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