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TV Ratings: Bachelorette Rises; Lie To Me, Good Guys, Persons Unknown Start Slowly

June 8, 2010

Did any of you watch the Bachelorette last night? Here at Thrive we are huge fans!

TV Ratings: Bachelorette Rises; Lie To Me, Good Guys, Persons Unknown Start Slowly

Scoreboard ABC CBS NBC FOX Uni CW
Adults 18-49: Rating/Share 2.3/7 2.0/6 1.8/5 1.6/5 1.4/4 0.3/1
Adults 18-34: Rating/Share 2.1/7 1.3/4 1.7/5 1.3/4 1.7/5 0.4/1
Total Viewers (million) 6.915 7.618 4.750 5.308 3.587 0.728

ABC’s Bachelorette adults 18-49 rating increased 4% on Tuesday, as the summer premieres of Lie To Me, The Good Guys, and Persons Unknown failed to crack a 2.0 rating in their premiere.

Against the premieres of most of their original competition for summer Monday’s, ABC’s Bachelorette was up 4% to a 2.6 adults 18-49 rating, while True Beauty was down 5% to a 1.9 rating. On the night, ABC held even vs. last week.

Lie To Me’s 1.8 adults 18-49 rating had to have been disappointing to Fox. It’s not clear what Fox might have been expecting from The Good Guys. It’s 1.4 adults 18-49 rating was down a tenth from it’s May 19 “sneak peek”. Will the show already have the “loser” label by the time fall arrives?

Last Comic Standing’s 2.0 rating was down 17% from its premiere 2 summers ago (5/22/08), but at the risk of violating my own Gunsmoke Rule, that seems about what NBC could have expected. On the other hand, for a scripted show, Persons Unknown’s premiere 1.3 adults 18-49 rating was pitiful.

via NBC press note:

In Late-Night Metered Markets Monday night:

  • “The Tonight Show with Jay Leno” (3.1/8 in metered-market households) out-delivered CBS’s “Late Show with David Letterman” (2.7/7) and ABC’s combination of “Nightline (3.0/7) and “Jimmy Kimmel Live” (1.4/4 with an encore) in Nielsen’s 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.9/4; “Nightline,” 1.1/4; and “Jimmy Kimmel Live,” 0.6/3 with an encore.
  • At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.4/3).
  • At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
           
8:00 ABC The Bachelorette 2.2 8 7.308
  FOX Lie To Me (summer premiere) 1.8 6 5.752
  NBC Last Comic Standing (premiere) 1.8 6 4.963
  CBS How I Met Your Mother (repeat) 1.6 6 5.379
  CW One Tree Hil (repeat) 0.3 1 0.921
           
8:30 ABC The Bachelorette 2.4 8 7.637
  FOX Lie To Me (summer premiere) 1.9 6 6.207
  NBC Last Comic Standing (premiere) 1.9 6 4.765
  CBS Rules of Engagement (repeat) 1.6 5 5.539
  CW One Tree Hil (repeat) 0.3 1 0.834
           
9:00 ABC The Bachelorette 2.7 8 8.048
  CBS Two And A Half Men (repeat) 2.6 8 9.658
  NBC Last Comic Standing (premiere) 2.1 6 5.094
  FOX The Good Guys (summer premiere) 1.4 4 4.620
  CW Gossip Girl (repeat) 0.3 1 0.581
           
9:30 ABC The Bachelorette 2.9 8 8.561
  CBS The Big Bang Theory (repeat) 2.7 7 9.055
  NBC Last Comic Standing (premiere) 2.1 6 5.101
  FOX The Good Guys (summer premiere) 1.4 4 4.652
  CW Gossip Girl (repeat) 0.3 1 0.577
           
10:00 CBS CSI: Miami (repeat) 1.9 5 8.118
  ABC True Beauty 1.9 5 5.231
  NBC Persons Unknown (premiere) 1.4 4 4.308
           
10:30 CBS CSI: Miami (repeat) 1.9 6 7.960
  ABC True Beauty 1.8 5 4.708
  NBC Persons Unknown (premiere) 1.3 4 4.266


Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

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