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Mixed-up TV: CBS Edges Past Fox for Win; ‘Dancing with the Stars’ Ties ‘American Idol’

April 5, 2010

Mixed-up TV: CBS Edges Past Fox for Win; ‘Dancing with the Stars’ Ties ‘American Idol’

March 30, 2010

In a rare occurrence during an American Idol season, CBS edged out Fox last week, coming in first place for the week ended March 28.

CBS, helped along by March Madness, averaged a 3.2 in the 18-49 demo and a 10 share, followed by Fox with a 3.1/9. Overall, CBS pulled 11.1 million average viewers.

It was the first time since the week of the Super Bowl that Fox did not win the week, writes Media Life.

ABC had its best week in three months thanks to the premiere of Dancing with the Stars. It pulled a 2.5/7, followed by NBC with a 2.0/6.

The premiere of Dancing with the Stars on Tuesday actually tied American Idol as the week’s most-watched program, each pulling 24.2 million total viewers. The third-place show for the week was the Wednesday version of American Idol (per Entertainment Weekly).

In addition to March Madness, which boosted viewing numbers, CBS has found success with Undercover Boss on Sunday nights, which was the night’s top show, averaging a 5.1 rating. The show helped its lead-in and lead-out, as well, with lead-in Amazing Race pulling its best rating in more than two years and lead-out Cold Case up 24% over its season-to-date average.

Meanwhile, over at ABC, Dancing with the Stars has helped boost viewership numbers for Castle that the network has approved a third season of the show, writes Blend Television.

http://www.mediabuyerplanner.com/entry/50055/mixed-up-tv-cbs-edges-past-fox-for-win-dancing-with-the-stars-ties-american/

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