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Super Bowl Ratings Poised For All-Time High

March 20, 2010

The Super Bowl last night may be the second most watched show of all time bringing in a whopping 100 million viewers. . Only behind the M.A.S.H. Finale airing in 1983 which brought in 121.6 million viewers. Did you watch the Super Bowl last night?


Super Bowl Ratings Poised For All-Time High

Super Bowl XLIV may be one for the record books.

Early CBS estimates show Sunday’s big game rising from last year’s all-time high.

The New Orleans Saints vs. Indianapolis Colts showdown drew a 46.4 overnight metered-market household rating and a 68 share.

That’s up 10% from the household rating of 2009’s Pittsburgh Steelers vs. Arizona Cardinals nail-biter, which was seen by a record 98.7 million viewers.

Super Bowl XLIV could be the first sports program to ever domestically crack 100 million viewers.

Firmer numbers will be available in a few hours, including a total viewership tally.

Among the overnight metered-market numbers, Sunday was the biggest Super Bowl rating since 1987 (yet population growth means that last night’s lesser number should generate a larger audience). If last night sets a new record, it will likely rank second in viewership only to 1983’s final episode of “M*A*S*H,” which holds the title of the most-watched TV event of all time with 121.6 million viewers.

CBS’ telecast of reality show “Undercover Boss” (THR review here) drew a 20.3 household rating, the highest post-Bowl entertainment program using this measurement since ABC aired “Grey’s Anatomy” in 2006.

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