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American’s Feasting on TV

March 20, 2010

For most people, television is a hobby and a habit. TV is a way to relax after a long day, a way to lose yourself. A way to bond with friends over a common interest in a great show (Mad Men anyone? The Office? Glee? Just a few of our primetime faves). A chance for children to learn. Where people turn for local news, weather and traffic. At Thrive, we know the power of television in delivering a client’s message to consumers. But even we were surprised with the Nielsen findings reported in a recent article: in the New York Times. On average, American’s watch almost 5 full hours of television everyday. And their TV’s are on for much longer than that – over 8 hours a day. Wouldn’t you love the chance for that consumer to see your business during their daily 5 (hours that is)? When considering your 2010 advertising and marketing plan, cable or broadcast television in an option that can’t be ignored.

– The Thrive Team

One Comment leave one →
  1. March 20, 2010 6:55 pm

    Hi, this is a comment.
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